The Consumer Goods industry is on the edge of huge global growth. With intense competition and new ways of doing business, CPG companies will need to use data and analytics in new ways to reach the right consumers with the right products at the right time. Rapid change in consumer demands, increase in distribution costs, competitive events and brand globalization has made consumer product industry complex. To overcome the competitive pressure, organizations must be highly innovative and active in response to market change in demand.
For organizations looking to redefine their operating models, a significant amount of specialized knowledge is needed to navigate design choices. Consumer products companies now require a new, and nuanced, degree of interactivity with social listening, personalization, marketing and promotion systems to develop new and actionable insights into building strong account-management teams to serve strategic retail partners, developing next-generation e-category management, and building their digital quotient.